Association CEO Index 2024
IN COLLABORATION WITH
Actionable insights for today's Association CEOs – shaping the future of leadership
Commissioned by Bespoken Agency and supported by Australasian Society of Association Executives (AuSAE), the Association CEO Index 2024 captures the realities, challenges, and rewards of leadership in a sector that is both demanding and deeply meaningful. From driving significant change for a whole sector to advocating for an entire profession, the role of an association CEO is both diverse and complex.
With this in mind, we felt it was time to get a snapshot of what was keeping our leaders up at night and what was exciting them for the future; sharing key opportunities, threats, trends and the roadmap to attract the next generation of leaders to take up the top job.
Unlock exclusive insights now
Read and download the Association CEO Index 2024 now for a detailed look at today’s leadership challenges and opportunities.
What’s inside the report?
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Critical insights from association CEOs in Australia and New Zealand into economic pressures, talent shortages and the complexities of leadership.
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Engaging in-depth stories from CEOs about what it takes to lead associations today and what tomorrow’s leaders need to know.
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Detailed exploration of key topics including career satisfaction, workplace wellbeing, and advocacy effectiveness.
VOICES FROM THE TOP
Hear what association CEOs have to say
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“As a CEO, you’ve got to be able to answer two questions: why does your association exist and what would happen if it didn’t? If you can keep answering those questions, you will maintain relevance and you will understand your value proposition.”
Rachel Chambers
CEO, QFVG -
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“What really floats my boat, and the reason I have stayed in associations for so long, is that I’m shifting the shape of the Australian economy. That’s incredibly powerful to think about. I wake up every morning and go to work to make the world a better place because of our engagement in public policy.”
Megan Motto
CEO, Governance Institute of Australia
Elevate your executive profile
Your executive profile is essential for both your personal brand and your organisation’s success. Bespoken Agency have a strong track record in working closely with association CEOs and executives, expertly positioning them as industry thought leaders with personal profiles that capture their unique voice, personality and expertise.
36%
of association leaders feel that they have a strong and visible media presence.
28%
believe they need a stronger media presence.
Likewise, only half of the CEOs interviewed felt their association was effectively raising the profile of their profession or industry.
Ready to enhance your professional brand and amplify your influence?
Contact us today to strategically elevate your profile and position yourself as a trusted leader.
Want to find out more?
If you have any questions or want to learn more about this project, please feel free to reach out.
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The Australasian Society of Association Executives (AuSAE) is the leading association for current and future association and not-for-profit (NFP) leaders in Australia and New Zealand. They are focused on fostering a strong and robust association sector in Australia and New Zealand through providing professional development, support and networking opportunities for existing and emerging leaders. As the only not-for-profit, member-based organisation exclusively supporting association professionals in Australia and New Zealand, AuSAE has a unique understanding of the opportunities and challenges association face and utilise this knowledge to strengthen the wider industry.
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Toni Brearley
Chief Executive Officer
The Australasian Society of Association Executives
toni@ausae.org.au -
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Led by former journalists, Bespoken is an integrated agency which covers marketing, engagement and communications. The team has a proud history working with industry associations and their leaders, using media to raise awareness about key issues advocacy teams are highlighting behind closed doors. Our expertise also extends to building the profile of new and current leaders at the helm of the association. Bespoken has worked on membership and national campaigns to raise awareness on key issues facing the membership body of various associations.
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Sarah Morgan
Managing Director
Bespoken Agency
sarah.morgan@bespokenagency.com.au -
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